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Air Max Plus: the colourways we list, and the code that separates them
One name covers five different shoes in our catalogue, and the shops we check list all of them under the same two words. The style code is the only field that tells you which one you are buying.
Air Max Plus is not one shoe in our catalogue. Nike has used the name on several different builds, and the shops we check list every one of them under the same two words. A listing that says Air Max Plus therefore tells you very little about what you are actually buying: the name is shared, the product photo is small, and the colourway names are made up for the season and written differently from one shop to the next. The style code is the field that does not move, and it is the quickest way to work out which shoe is in front of you.
One name, five builds
In our catalogue the name covers the original Tuned Air silhouette, the Air Max Plus 3, the Air Max Plus Drift, the Air Max Plus 7 and the Air Max Plus SE. They are separate shoes with separate codes, filed under one name. The SE is listed here in women's sizing with one grade-school pair beside it, and there is a toddler pair of the plain Air Max Plus as well, which shows up under its own code and its own set of sizes.
- The plain Air Max Plus — the original silhouette, and the one the DM0032 codes belong to.
- The Air Max Plus 7 — the current generation, and the part of the family we hold deepest.
- The Air Max Plus 3 and the Air Max Plus Drift — different uppers carrying the same name.
- The Air Max Plus SE — a special edition, listed here in women's and grade-school sizing.
The prefix is the build, the number after the dash is the colourway
A Nike style code has two halves. Before the dash sits the prefix, and that belongs to the build. After it sits a number that identifies the colourway within that build. So DM0032-601 and DM0032-028 are the same shoe in two colourways, while HQ2197-100 and DM0032-601 are different shoes that happen to share a name. Once you can read the two halves separately, a shop listing stops being ambiguous.
In our catalogue the plain Air Max Plus carries DM0032, and also IQ0168, IH4459, IQ0288, IU7540 and IF6224 — Nike issues a fresh prefix for later seasonal runs of the same silhouette, so a code that looks unrelated is often the same shoe in a newer colourway. The Air Max Plus 7 is HQ2197 and IQ0282. The Air Max Plus 3 is IF6319. The Drift is FD4290. The SE is HJ9743. Children's pairs sit on prefixes of their own: DR7996 on a toddler Air Max Plus, II7204 on a grade-school SE.
That is the whole trick, and it changes how you shop. Search a retailer by the full code and you land on the exact pair. Search by the colourway name and you will find three different shoes with three similar names, or nothing at all, because the names are not standardised between retailers and often are not standardised between seasons.
The colourways a shop we check has listed
Every row below is a pair our catalogue holds with a shop listing it today. The code is exact. The name on the right is written the way our catalogue carries it, which is not always the way a given shop writes it, so treat the code as the reliable half of each row. Nothing here is a preview or a plan: if a code is not in this table and not named as a dated release further down, we do not hold it.
Style codes and the catalogue's own model names. The code is data, so it is not translated; the product block below carries today's offers and the shops behind them.
| Style code | What our catalogue lists it as |
|---|---|
| HQ2197-100 | Nike Air Max Plus 7 White Black |
| HQ2197-001 | Nike Air Max Plus 7 Black |
| HQ2197-800 | Nike Air Max Plus 7 Dusk |
| HQ2197-101 | Nike Air Max Plus 7 White Blue Crystal |
| HQ2197-600 | Nike Air Max Plus 7 University Red |
| HQ2197-003 | Nike Air Max Plus 7 Smoke Grey Hot Curry |
| HQ2197-002 | Nike Air Max Plus 7 Black Dark Copper |
| IQ0282-084 | Nike Air Max Plus 7 Iron Grey Smoke Grey |
| DM0032-601 | Nike Air Max Plus Tough Red Black |
| DM0032-028 | Nike Air Max Plus Sunrise |
| IQ0168-900 | Nike Air Max Plus OG Premium Desert Monarch |
| IH4459-010 | Nike Air Max Plus Tuned Air Sunrise |
| IU7540-001 | Nike Air Max Plus Black Pink Foam |
| IF6224-101 | Nike Air Max Plus White University Red Wolf Grey |
| IQ0288-100 | Nike Air Max Plus Neon |
| IF6319-001 | Nike Air Max Plus 3 Black Smoke Grey |
| FD4290-010 | Nike Air Max Plus Drift Black Dragon Red |
| HJ9743-100 | Nike Air Max Plus SE White Metallic Silver (Women's) |
| HJ9743-001 | Nike Air Max Plus SE Black Chrome (Women's) |
| II7204-400 | (GS) Nike Air Max Plus SE 'Lyon Blue Navy' |
| DR7996-051 | Nike Air Max Plus Black Blue Crystal (TD) |
Two things are worth noticing in that list. The first is how much of it is Air Max Plus 7 — that is where our coverage is concentrated, and it is where comparing properly pays off. The second is that the plain Air Max Plus is present mostly as single colourways rather than long seasonal runs, which is the normal shape of a silhouette a year after its run: the codes that survive are the ones shops still have something left of, and the size run on the product page tells you whether what is left is any use to you.
Air Max Plus 7 is the deep end
If you are choosing between colourways rather than hunting one specific code, start with the Air Max Plus 7. Our catalogue holds it in White Black, Black, Dusk, White Blue Crystal, University Red, Smoke Grey Hot Curry, Black Dark Copper and Iron Grey Smoke Grey — eight colourways, all in adult sizing, seven of them on the HQ2197 prefix and one, Iron Grey Smoke Grey, on IQ0282. That is a model where a preference is worth having, because when more than one shop lists the same code the difference between them is only visible side by side.
The pair that is on the calendar, not on a shelf
One code in this family is not in a shop yet. The Air Max Plus One Piece Gomu Gomu, IR0968-500, is listed for 25 September 2026. That date is the one the marketplaces carry, the same field our release calendar publishes, and those dates move — treat it as the current plan rather than a promise from anyone. Until a shop we check lists the pair there is no offer to show, and we would rather show you the date and an honestly empty page than manufacture a figure to fill the space. That page fills itself in the moment a shop we check lists it.
How to use this
- Search by the full style code, including the part after the dash. It is the only field the shops agree on.
- Use the Air Max Plus hub to see every colourway of the family we hold in one place, and the Nike release page for what is merely dated.
- If a code you have seen somewhere else is not in our catalogue, we do not hold it — and we would not print an offer for a pair we cannot check.
- On a pair that is still dated rather than listed, waiting costs you nothing. A pair several shops end up listing is the one worth comparing; a pair only one shop ever lists is the one to take when you see it.
Each page names the shops that have it and shows today's offers, or says plainly that nobody has it yet. Nothing on this page is a price we have written down and forgotten to update.
