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What the daily price checks actually show, and the releases worth knowing about. No sponsored posts.

Where to buy · 21 Sept

Air Max Plus: the colourways we list, and the code that separates them

One name covers five different shoes in our catalogue, and the shops we check list all of them under the same two words. The style code is the only field that tells you which one you are buying.

Where to buy · 21 Sept

New Balance 740: where it sits and which colourways we hold

The 740 is a number in the middle of New Balance's range, not a headline shoe, and that is precisely why it is worth understanding. Here is how it splits into adult and children's runs, where the 740v2 differs, and every colourway we list.

Roundup · 21 Sept

The clothing we track beside the sneakers

Footwear is not the whole catalogue. Here is the clothing that sits in it, which categories actually carry weight and which are covered thinly, and how to browse the half of the site most people never open.

Where to buy · 21 Sept

The UGG Goldenstar Evelina in Burnt Cedar: pick the colourway, then price it

The Evelina Clog is a women's UGG style we hold in four colourways under one style number, 1180251. Burnt Cedar is one of them, and it is a separate product from the other three — its own offers, its own sizes. Buying it well means deciding the colour before you compare anything.

Guide · 20 Sept

Why the same sneaker costs three times more at the next shop

One plain black Chuck Taylor is listed at eleven European shops today. The gap between the cheapest and the dearest listing is far wider than most people would guess — and the cheapest one is not always the one to buy.

Guide · 20 Sept

No shop is the cheapest, and the numbers are not close

We track ten thousand products that more than two shops sell at once. The single shop that most often has the lowest price still loses that contest about nine times out of ten.

Guide · 20 Sept

EU 42 is three different UK sizes, depending on the brand

The same European number converts to UK 7.5 at Nike, UK 8 at adidas and UK 8.5 at Converse. If you buy from a British shop by converting in your head, this is where the mistake happens — and it is a full size wide at the extremes.

Roundup · 20 Sept

The October releases worth putting a date against

Our calendar holds around fifty dated footwear releases for October. Most are routine restocks and performance drops. These are the ones where the date actually matters — and what to do on the far more likely day that you miss it.

Guide · 20 Sept

The models where comparing shops is actually worth your time

A small group of shoes is carried by twenty-odd shops at once, in hundreds of colourways. Those are the ones where five minutes of comparing changes what you pay. For most of the catalogue it changes nothing, and we would rather say so.