Diadora RF7000 Ronnie Fieg Primo

Working with Italy-based sneaker boutique Slam Jam and Italian sneaker brand Diadora, Ronnie Fieg worked to create the Ronnie Fieg x Diadora RF7000 "Primo" based on the V7000 skeleton that was being brought back as part of the dimensional tri-branded effort. By adding asymmetrical leather overlays to the toe box RF created a ore unique and vintage feel to the new Primo RF7000. And not only did Ronnie Fieg create his own version of the original V7000 bring about the RF7000 Primo, he also varied the Italian flag colors to create the colorway of the shoe. Rather than being parallel and using the traditional Italian colors, they were instead translated into the burgandy that adorns the toe box and stripes though the mid-foot, the off-white that builds the majority of the upper, and the olive on the tongue and heel tab. Crafted of pebbled nubuck, leather and pigskin suede on the upper, the guts also include quality materials with a leather sock liner and debossed footbeds. Retailing at $200 at both Kith NYC locations and their web shop, the Primos were also available at SJS Milan and Slam Jam's web store. Lastly, one other item that set the Ronnie Fieg x Diadora RF7000 "Primo" was the introduction of UberRush as shipping option on a limited number of pairs in New York City, one of which Ronnie rode in to hand-deliver to a lucky Primo owner.