KAWS x Monsters Boo Berry T-shirt White

The KAWS x Monsters Boo Berry T-shirt in White is a collaboration between KAWS and the General Mills Monsters cereal brand, applying KAWS' distinctive artistic treatment to Boo Berry — the ghost-themed blueberry cereal mascot that has been one of the most beloved of the General Mills Monster cereals since its introduction in 1973 alongside Count Chocula and Franken Berry — on a White cotton tee that delivers one of the most nostalgic and most pop-culture-celebration-forward pairings in KAWS' commercial collaboration history. The General Mills Monsters collaboration connects KAWS' foundational practice of recontextualizing and reinterpreting existing commercial mascots and characters — which began with his early advertising disruption work in New York altering cigarette and luxury brand billboards — to a specific childhood pop culture reference that resonates deeply across the demographic that grew up eating Monster cereals in the 1970s through the 1990s and that forms a significant portion of KAWS' most dedicated collector base. The White colorway provides the most classic and most broadly collectible base for the Boo Berry graphic's blue, purple, and ghost imagery, with the clean white ground presenting the character artwork with maximum color fidelity in a way that translates the cereal box's original bright graphic design language most faithfully. Released October 11, 2022 at $48 retail through KAWS' website and select retailers globally. The KAWS x Monsters Boo Berry T-shirt White was released on October 11, 2022 with a retail price of $48.