Nike Air Max 1 Air Max Day 3.26

In 2014, Nike declared March 26th, Air Max Day and creating the Nike Air Max 1 "Air Max Day/3.26" colorway of the iconic running shoe. Inspired by the Pompidou Center in Paris, known for its "inside-out" design, Tinker Hatifeld decided to make Air cushioning visible on the Air Max in 1987. While the marketing side of Nike was against visible Air cushioning, Tinker pushed forward and Nike created what is now one of the most important sneaker technologies ever made. The original white, grey and red colorway of the Air max 1 was also inspired by Tinker’s time in Paris and became the first release of the Air Max 1 back in 1987. As Nike declared 3.26 as the official Air Max Day in 2014, the original colorway was given a new twist thanks to a yellow midsole and underside of the tongue. The official colorway of the 3.26 Air Max 1 is Sail/University Red-Natural Grey and released on the same day that Air Max Day was announced complete with the date boldly pronounced on the tongue and Neon Nike logos stitched into the unique insoles. While the versions released at retail came in a more traditional box, a small amount of promotional pairs came in "Air" packaging. Nike also celebrated the Nike Air Max 1 "Air Max Day/3.26" release with Air Max Day apparel and a huge social media campaign.