Polo Ralph Lauren 30th Anniversary Bear Skateboard Deck (Edition of 60)

The Polo Ralph Lauren 30th Anniversary Bear Skateboard Deck is a collectible skateboard deck released to commemorate the thirtieth anniversary of the iconic Polo Bear, the illustrated preppy teddy bear character that Ralph Lauren introduced in 1991 on a knit sweater and that has since become one of the most recognized mascot figures in American fashion history, appearing across decades of Polo Ralph Lauren seasonal collections in hundreds of costume variations referencing collegiate, sporting, and lifestyle contexts. The skateboard deck format places the Polo Bear within the skateboarding aesthetic that has been part of American street culture since the 1980s, connecting the preppy legacy brand's most beloved graphic character to a counterculture sport that shares with Polo Ralph Lauren a mutual devotion to the iconography of American youth leisure culture even as the two traditions arrive from very different social directions. The deck is designed for display and collection rather than active skating, with the Polo Bear's anniversary illustration printed across the graphic side in the commemorative detail level that a 30th anniversary release warrants, making it a crossover collector object appealing both to Ralph Lauren fashion enthusiasts who collect Polo Bear merchandise across its many format expressions and to skateboard deck collectors who prize brand collaboration decks as display art objects. At $99 retail the anniversary deck is priced at the standard premium collectible deck tier used for fashion brand and artist collaboration decks. Released December 6, 2021 at $99 retail through Polo Ralph Lauren and select retailers globally. The Polo Ralph Lauren 30th Anniversary Bear Skateboard Deck was released on December 6, 2021 with a retail price of $99.