Reebok Shaq Attaq Packer SNS Token 38

Although the original Shaq Attaq from Reebok only released in two colorways, the "Token 38" Reebok x Sneakersntuff x Packer Shoes Shaq Attaq is a colorway that could have easily been an alternate for The Big Fella back in the day. For the 2015 NBA All Star Weekend in New York City, Packer Shoes of New Jersey and Sneakersnstuff of Stockholm, Sweden, brought together one of the best and biggest campaigns the sneaker world has ever seen. The Token 38 collaboration featured co-branded logos, a launch party, guests like Allen Iverson and Shaquille O’Neal, and of course, a product collection that included 7 sneakers, matching Stance socks and host of gear from the likes of Mitchell & Ness and others. The Token 38 Reebok Shaq Attaq was arguably the best of the bunch. Inspired by the original Orlando colorways, the Azure blue upper could have been a production version for Shaq back in 1992. It features a unique combination of leather and mesh that some may recognize from the Friends of the Program Shaq Attaq. The Azure/Black-White Shaq Attaq also features similar insoles to that Shaq Attaq with the $100 bill graphics. When it was all said and done, the Token 38 project from Sneakersnstuff and Packer set a new direction for how boutiques could collaborate with brands. The SNS x Packer Shoes x Reebok Shaq Attaq "Token 38" didn’t last long and many who grabbed a pair from the pop up shop in NYC were able to get Shaquille O’Neal to autograph their pair.