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Journal / Adizero price history: a 5% fall overall, with colourways moving in opposite directions

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Adizero price history: a 5% fall overall, with colourways moving in opposite directions

Across 125 Adizero products with price history, the median move was down 3% over 30 days and 5% over 90. Widely stocked colourways show why those averages are a starting point, not a forecast for every version.

Adizero’s recent price history has a clear overall direction: down. But a model-wide median cannot tell you what happened to every colourway. Among the versions with published 90-day movements, the results range from a sharp fall to a substantial rise. The practical distinction is between the broad trend and the individual version you are considering.

The overall direction is softer

Across 125 Adizero products with price history, the median 30-day move is −3%, while the median 90-day move is −5%. Both medians point down. In other words, the typical recorded movement over each window has been a decline, rather than a rise.

These are medians, not a promise that every version has fallen by those percentages. They also describe the products with price history, not all 620 live Adizero products. That distinction matters: the wider model count gives useful context, but the history figure is the relevant scope for reading the overall price signal.

The longer window shows a deeper decline

The median decline is two percentage points greater over 90 days than over 30. That suggests the longer window carries more downward movement, while the latest month still has a negative median. It is a useful sign of broad softening, but not enough to conclude that every colourway is falling faster now: the two figures summarise different periods and different product movements.

For timing, treat the 30-day figure as a recent check against the 90-day backdrop. A median of −3% over the shorter period means the broader easing has not disappeared from the latest signal. Yet a shopper choosing by colourway should check that version’s own movement rather than assume it matches either median.

The spread between colourways is substantial

The widely stocked examples make the divergence concrete. The Adizero Evo SL White Black JH6206 rose 53% over 90 days, while the Evo SL EXO White Utility Black Grey KJ0430 fell 35%. The Evo SL EXO White Black Silver KI4763 was down 20%, and the Evo SL Black White JP7149 fell 11%. A single model-level median cannot represent that spread.

Loading image…Cargando imagen…adidas Adizero Evo SL White Black
adidas Adizero Evo SL White Black · JH6206

Even versions with similar names can move differently. The two EXO examples both declined, but by different amounts; meanwhile, the White Black JH6206 is far above the overall 90-day median. These figures describe observed percentage movements, not the reasons behind them, so they should not be treated as evidence of a particular cause or as a forecast.

Shop coverage does not explain the largest rise

The strongest rise in these examples belongs to JH6206, which appears across 16 shops. That is the highest shop count among the versions compared here. But broad shop coverage does not make its 53% rise a model-wide pattern: it remains one colourway’s movement, set against a 5% median decline across products with history.

The two steep decliners are also widely distributed: KJ0430 appears across 11 shops and KI4763 across 10. Their declines of 35% and 20% show that sizeable shop coverage can accompany falling as well as rising movements. Across the model, the median number of shops per product is two, and the maximum is 16; the examples with many shops are therefore not the typical coverage pattern.

Read each colourway against both time windows

A recent move can point in a different direction from the longer history. JH6206 is a useful example: it rose 53% over 90 days, but its 30-day movement was −6%. That combination says the shorter period has moved down even though the longer one remains strongly positive. It does not erase the longer rise, but it does make a single-window reading incomplete.

The EXO White Utility Black Grey KJ0430 moved down 18% over 30 days as well as 35% over 90, so both windows point downward. The EXO White Black Silver KI4763 likewise fell in both windows: 10% over 30 days and 20% over 90. By contrast, the Black White JP7149 was down 1% in the past 30 days and 11% over 90. The shorter movement is close to flat relative to its longer decline, but it is still negative.

Compare these colourways by their separate 30- and 90-day movements; the product pages show the current shop listings.

Use the median as context, not a buying signal on its own

The 125 products with history give a substantial basis for the model-level medians, but that history still covers only part of the 620 live products. Among the widely stocked examples, movements range from −35% to +53% over 90 days. That spread is the reason to check the specific colourway and compare both time windows, rather than assume the model’s −5% median applies to the version you want.

If the version you want has fallen in both windows, as KJ0430 and KI4763 have, the price history supports watching its own listing rather than relying on an overall average. If its 30-day and 90-day movements disagree, as with JH6206, decide which timeframe matters to your comparison and keep both in view. And where a version has no 90-day figure in the selected examples, do not substitute the model median for a colourway-specific history.

A practical reading of the 30- and 90-day signals

The model-level signal is a modest recent decline within a somewhat larger 90-day decline: −3% and −5%, respectively. That makes it reasonable to keep checking prices where timing is flexible, but it does not establish that waiting will improve every colourway. A strong rise like JH6206’s 90-day movement, paired with a recent dip, is a reminder to distinguish the periods rather than act on the longer percentage alone.

When a version has declined across both windows, that is a clearer downward pattern for that product, not proof of where it will go next. When it has risen over 90 days or its windows diverge, its own record deserves more weight than the model median. Shop coverage adds context about how widely a selected version is listed, but it does not turn its price movement into a forecast.

These further examples underline the colourway-by-colourway spread: compare their individual histories rather than reading the model median as a rule.

Use the model and size hubs to continue comparing versions and their listings.