Where to buy
New Balance 990v4: the six 2026 colourways, six different coverage patterns
· · By Javier Marí Lobato
On 25 September 2026, eleven 990v4 colourways had a live offer in our catalogue, all under the MiUSA name; six of them carry a 2026 release date, each with its own style code, and those six are the subject here. The useful comparison is not the colour alone: it is how many shops carry each one, when the marketplaces date it, and what size information survives on the product page.
New Balance 990v4 is a compact subject in our catalogue but not a single listing. Six of its pages carry a 2026 date, and each page represents a colourway rather than a shared stock pool. The names are similar enough to encourage a quick search, while the codes are different enough to make that shortcut unreliable. If you begin with the model name, you see a family. If you continue with the full code, you see the exact pair, its shops and its size names.
Six 2026 colourways, one model
The six 2026 records all carry New Balance 990v4 MiUSA in the catalogue name. Grey Violet, Pumpernickel Pink Chalk, Olive Leaf, Moonbeam Cloud Blue, Urgent Red Maize and Moonbeam Tangerine Heat are separate products with separate offer rows. That distinction matters when a colour disappears from one shop: another colourway may still be easy to compare, but it is not a substitute for the pair you chose.
Read the code before the colour name
The style code is the cleanest way to keep the six pages apart. U990LV4 identifies Grey Violet; U990IC4 is Pumpernickel Pink Chalk; U9901MX is Olive Leaf; U990MB4 is Moonbeam Cloud Blue; U99076B is Urgent Red Maize; U990MO4 is Moonbeam Tangerine Heat. The endings are not interchangeable labels for one listing. They are the identifiers that let a shop result and a catalogue result refer to the same product.
That is especially useful when a colourway name is shortened. A retailer can leave out one part of a long colour description without changing the product, but changing the code changes the product. Search the complete code when you are checking a listing, then use the photo and the colour name as confirmation rather than as the primary key.
Product
New Balance 990v4 MiUSA Grey Violet
Style code: U990LV4
fromRRP 240,00 €
Cheapest today: Sivasdescalzo, Asphaltgold, END.
View productCoverage gathers at the warmer end
As of 5 November 2026, Moonbeam Tangerine Heat and Urgent Red Maize each have 8 shops. Pumpernickel Pink Chalk has 6, Grey Violet has 4, and Olive Leaf and Moonbeam Cloud Blue have 1 each. That makes the colourway choice a coverage choice too. Some pairs offer several shops to compare. For the two one-shop pairs, check whether that shop carries your size.
Table sample: 6 rows; 12 current catalogue products; shop totals as of 2026-11-05. Other figures reflect 2026-09-25.
| Style code | Colourway in our catalogue | Shops with a live offer | Catalogue release date |
|---|---|---|---|
| U990LV4 | Grey Violet | 4 | 2026-09-03 |
| U990IC4 | Pumpernickel Pink Chalk | 6 | 2026-07-10 |
| U9901MX | Olive Leaf | 1 | 2026-02-26 |
| U990MB4 | Moonbeam Cloud Blue | 1 | 2026-01-01 |
| U99076B | Urgent Red Maize | 8 | 2026-01-01 |
| U990MO4 | Moonbeam Tangerine Heat | 8 | 2026-01-01 |
The spread is more useful than a single order. The two eight-shop colourways offer the broadest comparison here. A pair with fewer shops can still work when those shops carry your size. A one-shop colourway presents a different choice. Use its product page to check that shop before you decide.
Release dates and active listings answer different questions
The dates in the table are not a promise of future availability. They are the release dates the marketplaces list, and they place these colourways in time. Grey Violet is dated 3 September 2026 and Pumpernickel Pink Chalk 10 July 2026; the other four carry dates in the first half of 2026. The current shop count is a separate field, measured now, and it can be smaller or larger than the age of the pair would suggest.
That separation keeps the article useful after a date changes. A dated field tells you when the marketplace record places the pair; an offer row tells you whether a visible shop lists it today. For a reader, the second question is the one that decides what can be bought, while the first adds context without pretending that a calendar entry is stock.
Size conversion is a separate check
A shop count cannot tell you whether a pair is available in your size. Each product page keeps the size names returned by each shop, so the useful comparison is the offer rows that include the size you wear. The New Balance chart is the right place to convert EU, UK and US labels; do not infer a conversion from the 990v4 name or from the numbers used by another brand.
Three rows from the New Balance chart we publish. The chart is a conversion aid; the shop's own size names remain the stock evidence.
| EU | New Balance UK | New Balance US |
|---|---|---|
| 40 | 6.5 | 7 |
| 42 | 8 | 8.5 |
| 44 | 9.5 | 10 |
Use the page, not a memory of the model
- Choose the colourway first. These six 990v4 pages do not share one pool of offers.
- Search the full code: U990LV4, U990IC4, U9901MX, U990MB4, U99076B and U990MO4 are six different product records.
- Use the shop count to decide how much comparison is possible, then check the size names before comparing any figure.
- Treat the catalogue date as context from the marketplaces, not as proof that a shop has stock.
- When a colour has one shop, judge that exact offer on its sizes and checked date rather than substituting another colourway.
Open the exact colourway to see the shops, stock word, size names and checked date that belong to that code.
Keep these catalogue pages beside the product page: