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Sale calendar

Each cell is the share of a brand's or a shop's sneakers that cost, in that week, 3 % or more under their own usual price. The week of 26 Oct had the most reductions: 17 % of prices.

By brand

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Reductions by week and brand
Week ofAll brandsadidasNikePUMANew BalanceASICSConverseVansJordan
28 Sept12 %12 %11 %13 %17 %17 %13 %8 %8 %
5 Oct15 %14 %15 %23 %16 %20 %18 %18 %15 %
12 Oct16 %16 %17 %23 %17 %19 %17 %29 %16 %
19 Oct16 %15 %16 %22 %18 %19 %19 %25 %15 %
26 Oct17 %16 %18 %20 %18 %18 %23 %24 %16 %

By shop

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Reductions by week and shop
Week ofAll shopsDecathlonSpartooZalando ESFootshopZalando DEEl Corte InglésSports DirectadidasFoot DistrictABOUT YOU DEBSTNbuyLOPEZ
28 Sept12 %8 %29 %11 %4 %1 %7 %19 %7 %
5 Oct15 %20 %19 %30 %32 %14 %1 %1 %33 %16 %10 %1 %
12 Oct16 %17 %14 %38 %24 %43 %20 %1 %0 %37 %18 %15 %0 %
19 Oct16 %19 %17 %42 %17 %30 %19 %2 %0 %37 %18 %16 %0 %
26 Oct17 %21 %21 %36 %20 %24 %19 %3 %0 %34 %13 %13 %0 %

How it is measured

A product's usual price at a shop is the median of its prices in the 30 days before. Only products with a price on 14 or more of those days count. An empty cell means fewer than 50 prices in that week. The shop's crossed-out price plays no part: the table compares each price with its own history.

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