Data / Study
· 11 November 2026
In 90 days, 38% of trainers rose in price at the same shop and 40% fell
We compared the price of 39,129 trainers at the same shop today and 90 days ago. 40% fell by 1% or more, 38% rose and 22% held. Over the last 30 days, across 134,852 trainers, 51% did not change price. Two weeks before Black Friday, prices are not moving in one direction.
These figures are of 11 November 2026, two weeks before Black Friday. The study repeats every month with the same method.
What we found
Each comparison is the same trainer at the same shop. "Fell" or "rose" means by 1% or more; a smaller change counts as "held".
Prices move both ways. In 90 days, for every trainer that fell in price at the same shop, almost another one rose: 40% against 38%. Only 22% kept the same price. Over a month most do not move: 51% of trainers cost the same as 30 days ago, 29% fell and 20% rose.
Converse is the brand that falls most: in 90 days the price of 58% of its trainers fell, with a median change of -9.9%. Vans follows with 52% (-5.5%) and PUMA with 51% (-2.5%). On the other side, Under Armour raised the price of 68% of its trainers and Crocs of 52%, with a median change of 4.3%.
The big brands sit in the middle. In 90 days, adidas lowered the price of 37% of its trainers and raised it for 43%; Nike lowered 40% and raised 39%; New Balance lowered 43% and raised 36%.
By model, the Converse Chuck Taylor All Star fell in 58% of cases, with a median change of -9.5%. adidas Terrex rose in 63% (median change 17.6%) and adidas Adilette slides in 52% (11.4%).
By brand (footwear)
Data of 11 November 2026 · CSVThe 20 brands with the most trainers compared over 30 days. Footwear only.
| Brand | Pairs, 30 days | Fell in 30 days (%) | Rose in 30 days (%) | Median 30 days (%) | Pairs, 90 days | Fell in 90 days (%) | Rose in 90 days (%) | Median 90 days (%) |
|---|---|---|---|---|---|---|---|---|
| adidas | 30,568 | 30 | 20 | 0 | 10,917 | 37 | 43 | 0 |
| Nike | 18,689 | 26 | 19 | 0 | 5,570 | 40 | 39 | 0 |
| PUMA | 8,532 | 36 | 21 | 0 | 2,525 | 51 | 31 | -2.5 |
| New Balance | 7,256 | 29 | 19 | 0 | 2,583 | 43 | 36 | 0 |
| ASICS | 6,226 | 30 | 17 | 0 | 1,880 | 46 | 33 | 0 |
| Converse | 4,272 | 35 | 14 | 0 | 1,446 | 58 | 27 | -9.9 |
| Vans | 3,571 | 40 | 22 | 0 | 1,348 | 52 | 30 | -5.5 |
| Crocs | 3,056 | 21 | 14 | 0 | 634 | 30 | 52 | 4.3 |
| UGG | 2,208 | 19 | 12 | 0 | 471 | 25 | 48 | 0 |
| On | 2,207 | 24 | 16 | 0 | 686 | 41 | 39 | 0 |
| Birkenstock | 1,977 | 35 | 16 | 0 | 494 | 48 | 26 | 0 |
| Salomon | 1,951 | 27 | 15 | 0 | 592 | 42 | 39 | 0 |
| GBB | 1,845 | 49 | 9 | 0 | 0 | – | – | – |
| Jordan | 1,749 | 17 | 17 | 0 | 407 | 40 | 23 | 0 |
| Saucony | 1,515 | 42 | 13 | 0 | 347 | 42 | 37 | 0 |
| Hoka | 1,449 | 35 | 12 | 0 | 409 | 37 | 35 | 0 |
| Reebok | 1,409 | 35 | 23 | 0 | 779 | 50 | 31 | 0 |
| Timberland | 1,211 | 25 | 23 | 0 | 238 | 48 | 27 | -0.6 |
| Under Armour | 947 | 22 | 50 | 1.3 | 570 | 25 | 68 | 3.8 |
| Mizuno | 911 | 35 | 27 | 0 | 408 | 54 | 35 | -3.7 |
Swipe the table to see every column.
By trainer model
Data of 11 November 2026 · CSVThe 20 trainer models with the most comparisons over 30 days. The data file has all 50.
| Model | Pairs, 30 days | Fell in 30 days (%) | Rose in 30 days (%) | Median 30 days (%) | Pairs, 90 days | Fell in 90 days (%) | Rose in 90 days (%) | Median 90 days (%) |
|---|---|---|---|---|---|---|---|---|
| Converse Chuck Taylor All Star | 2,497 | 35 | 14 | 0 | 779 | 58 | 28 | -9.5 |
| adidas Adizero | 2,006 | 35 | 20 | 0 | 714 | 39 | 41 | 0 |
| adidas Handball Spezial | 1,877 | 32 | 14 | 0 | 675 | 42 | 35 | 0 |
| adidas F50 | 1,604 | 25 | 16 | 0 | 678 | 44 | 35 | 0 |
| adidas Superstar | 1,413 | 37 | 13 | 0 | 631 | 42 | 36 | 0 |
| adidas Predator | 1,394 | 22 | 19 | 0 | 606 | 35 | 47 | 0 |
| adidas Terrex | 1,258 | 31 | 23 | 0 | 386 | 28 | 63 | 17.6 |
| Nike Air Max | 1,179 | 26 | 24 | 0 | 408 | 40 | 45 | 0 |
| Nike Mercurial | 1,174 | 24 | 14 | 0 | 495 | 50 | 33 | -0.2 |
| adidas Samba OG | 1,046 | 33 | 14 | 0 | 398 | 36 | 42 | 0 |
| adidas Adistar | 974 | 39 | 17 | 0 | 390 | 47 | 34 | 0 |
| Nike Air Force 1 Low | 956 | 22 | 19 | 0 | 222 | 36 | 35 | 0 |
| Vans Old Skool | 891 | 40 | 24 | 0 | 357 | 48 | 36 | 0 |
| Nike Shox | 827 | 26 | 29 | 0 | 374 | 30 | 48 | 0 |
| adidas Adilette | 794 | 25 | 23 | 0 | 205 | 32 | 52 | 11.4 |
| Nike P-6000 | 762 | 29 | 21 | 0 | 201 | 47 | 30 | 0 |
| Vans Authentic | 726 | 44 | 18 | 0 | 299 | 63 | 21 | -12.4 |
| adidas VL Court | 721 | 29 | 21 | 0 | 160 | 27 | 56 | 4.4 |
| ASICS Gel-NYC | 673 | 33 | 13 | 0 | 219 | 51 | 37 | -1.2 |
| adidas Grand Court | 671 | 32 | 25 | 0 | 182 | 29 | 49 | 0 |
30 more rows in the CSV. Swipe the table to see every column.
What it means for you
The conclusion: before Black Friday, trainer prices are not falling as a block. Over the last three months almost as many rose as fell (38% against 40%), and in the last month half of them, 51%, did not move. A Black Friday deal can be a real reduction, or it can only take the price back to where it was before it rose.
What to do: note today's price of what you want, at several shops. On the day of the deal, compare with that price, not with the crossed-out one. If the deal price is the same or higher than the one you noted, it is not a reduction.
Converse, Vans and PUMA have been falling for months: in 90 days the price of more than half of their trainers fell (58%, 52% and 51%). If you want one of these brands, the reduction may already be here and there is no need to wait.
Under Armour, Crocs and UGG go the other way: the price of 68%, 52% and 48% of their trainers rose. For these brands, a Black Friday discount may only bring back the price of a few months ago.
What the data cannot tell you
We compare the same trainer at the same shop: if a shop stops selling it, it leaves the count. The number of shops we follow grew in September and October, so there are fewer comparisons over 90 days (39,129) than over 30 (134,852).
The daily price is that of the cheapest size in stock: when that size sells out, the day's price rises even if the label does not change. We leave out changes of more than 3 times, which are usually price-unit errors.
This is a snapshot of 11 November 2026. We repeat the study every month with the same method; the Black Friday edition, on 27 November, looks at crossed-out prices.
Method
For each trainer and shop with a euro price, we compare today's price (the latest priced day of the last 3) with the price 30 and 90 days ago (the nearest priced day, within 3 days). "Fell": 1% or more below; "rose": 1% or more above. The brand and model tables count footwear only.
Full methodologyHow to cite
HYPEIBIZA, "Before Black Friday, as many trainers rise in price as fall", 11 November 2026, https://hypeibiza.com/data/price-movement
The figures, tables and charts are free to use for press and blogs, with credit to HYPEIBIZA and a link to the study page.
Press contact
For figures by segment, another date or a question about the method: hello@hypeibiza.com