Data / Study

· 27 October 2026

The same trainer costs a median 41% more at the dearest shop than at the cheapest

We compared the price of 18,111 trainers that three or more shops sell at the same time. For half of them, the dearest shop asks at least 41% more than the cheapest, a gap of about €28.60; even the shop in the middle charges 20% more. Buying at the first shop you find costs money.

41%more at the dearest shop than at the cheapest (median)

€28.60gap in euros per trainer (median)

20%more at the shop in the middle than at the cheapest

75%of trainers show a gap of 20% or more

What we found

Data of 27 October 2026: offers in stock that day. Euros only. Each shop's price is that of its cheapest size in stock.

In percentage terms, the gap grows as the trainer gets cheaper. When the cheapest offer is under €60, the dearest asks a median 42% more; between €150 and €250, 13%; above €250, 2%. In euros the picture shifts: between €60 and €150 the gap sits around €28 to €32. Cheap trainers are often past-season models that some shops clear out while others keep them at full price.

By category, footwear (41%) and football boots (40%) spread wider than clothing (32%) or running shoes (34%). Boots also stand out for how common the gap is: for 79% of them the dearest shop asks 20% more or above. Collectibles, at 25%, come closest to a fixed price.

Among brands, Crocs (50%), Converse (44%), PUMA (43%) and Jordan (42%) show the widest spreads. On, Hoka and UGG, between 23% and 25%, the narrowest. adidas, the brand with the most comparable products, sits at 34%, below Nike (40%). A likely reason: brands that are discounted hard in big multi-brand shops spread wide, while brands sold through fewer channels stay tight.

Where the cheapest shop sits matters too. When it is German, the dearest asks a median of only 18% more (€10); when it is Spanish, 43% (€18); when it is British, 45%. Part of the reason is the chains with a shop in both countries, such as Zalando and ABOUT YOU, which often repeat a price and narrow the gap.

All products

Data of 27 October 2026 · CSV

Every comparable product, clothing and collectibles included: 35,056 in all. The last column counts the products we left out because the dearest offer is more than 3 times the cheapest, nearly always a price-unit error.

Segment	Products	Dearest shop asks more (%, median)	In euros (median)	Median shop asks more (%)	In euros	Products with a gap of 20% or more (%)	Left out as price errors (over 3 times)
All	35,056	35	17	18	9	69	513

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The gap by category

Data of 27 October 2026 · CSV

The gap by category. Running, trail and football boots are part of footwear, so a shoe can sit in two rows.

Category	Products	Dearest shop asks more (%, median)	In euros (median)	Median shop asks more (%)	In euros	Products with a gap of 20% or more (%)
Footwear	18,111	41	28.6	20	14	75
Clothing	16,617	32	10.1	17	5.1	63
Running	1,935	34	36	18	19.6	75
Football boots	829	40	25	20	12	79
Trail	444	30	33	17	17.5	71
Collectibles	328	25	7.6	13	3.4	57

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Median gap in per cent from the cheapest to the dearest offer of the same product, by category. Footwear: 41%; Clothing: 32%; Running: 34%; Football boots: 40%; Trail: 30%; Collectibles: 25%. — Download PNG

The gap by the lowest price

Data of 27 October 2026 · CSV

The gap by the price of the cheapest offer. In per cent it falls as the price rises; in euros it holds at €23 to €32 from €60 to €250.

Lowest price (€)	Products	Dearest shop asks more (%, median)	In euros (median)	Median shop asks more (%)	In euros	Products with a gap of 20% or more (%)
under 60	19,207	42	13	22	7	75
60–100	9,427	36	28	18	13.9	68
100–150	4,668	25	32	13	16	59
150–250	1,565	13	23	8	13.6	37
250 or more	189	2	5.7	0	0	20

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The gap by brand

Data of 27 October 2026 · CSV

The 20 brands with the most comparable products, in order of product count.

Brand	Products	Dearest shop asks more (%, median)	In euros (median)	Median shop asks more (%)	In euros	Products with a gap of 20% or more (%)
adidas	14,102	34	13.5	20	8	65
Nike	7,723	40	16.4	20	9	73
PUMA	2,349	43	18.2	19	7.9	78
New Balance	1,792	40	29.6	19	15	70
Vans	1,417	33	15.1	11	5	74
ASICS	1,251	38	27.2	18	14	72
The North Face	713	25	14.3	11	5	59
Converse	591	44	23.5	20	10.1	75
UGG	472	23	22	14	14.5	51
Crocs	467	50	18.9	25	9.9	87
Jordan	465	42	21	18	10	71
Birkenstock	442	32	28	18	14	70
On	438	25	34	14	18.5	59
Hoka	326	25	30.1	18	20	66
Timberland	312	33	37.3	22	24.1	71
Salomon	303	28	34	16	18.9	66
Reebok	233	39	22	17	9.5	71
Saucony	209	33	40	15	17.5	75
Veja	128	42	41.5	24	22.6	75
Dr. Martens	122	42	52.2	18	24.3	84

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Download PNG

The gap by the country of the cheapest shop

Data of 27 October 2026 · CSV

The gap by the country of the cheapest shop. Countries with under 1% of the products are grouped as "Other countries".

Country of the cheapest	Products	Dearest shop asks more (%, median)	In euros (median)	Median shop asks more (%)	In euros	Products with a gap of 20% or more (%)
Spain	19,471	43	18	23	10	78
Germany	11,025	18	10	4	2	49
United Kingdom	2,644	45	22	27	13.7	89
Czechia	836	30	29.5	17	16.5	63
France	588	47	29.9	23	15	78
Other countries	492	60	43.2	29	20	83

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In euros, the gap does not shrink with the price

Median gap in euros from the cheapest to the dearest offer, by the lowest price.

Median gap in euros from the cheapest to the dearest offer of the same product, by band of the lowest price. under 60: 13 EUR; 60–100: 28 EUR; 100–150: 32 EUR; 150–250: 23 EUR; 250 or more: 5.7 EUR. — Download PNG

What it means for you

Compare at least three shops, above all for trainers under €100: that is where the gap in per cent is widest.

Dear trainers are worth checking too: between €100 and €250, the median gap is still €23 to €32.

Check the price in your size. Our price is that of each shop's cheapest size in stock, and yours may cost more or be gone.

Compare trainer prices by shop and size

What the data cannot tell you

This is a snapshot of 27 October 2026, with the offers in stock that day. It excludes delivery and returns, which can change which shop works out cheapest.

Each shop's price is that of its cheapest size in stock. We left out 513 products whose dearest offer is more than 3 times the cheapest, and the shops 11teamsports, Top4running and Weplayhandball, whose prices reach us without VAT.

Zalando and ABOUT YOU appear with two shops each, Spanish and German, which often share a price: that narrows the gap a little.

Method

Products in stock at three or more shops, priced in euros, on 27 October 2026. For each, the gap from the cheapest offer to the dearest and to the one in the middle. We give the median per segment; a segment needs 30 products.

Full methodology

How to cite

HYPEIBIZA, "Same trainer, 41% dearer depending on the shop", 27 October 2026, https://hypeibiza.com/data/price-spread

The figures, tables and charts are free to use for press and blogs, with credit to HYPEIBIZA and a link to the study page.

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